I am currently sitting at the Las Vegas airport having just completed a multi-day press trip though the back country of California. The trip was one of those perfectly planned, beautiful adventures that leaves you nostalgic for places you never even knew existed. For the past few days I’ve had sand in my shoes, dirt on my legs and wind in my hair as I ventured across the Sierra Nevada mountains and made my way down to the desert of Death Valley.
Like most travel bloggers, I shared my trip along the way (when limited wifi would allow) and am equally guilty of posting wanderlust-inducing images on my social media. You know the ones—the faraway look into the distance as you sit perched on a cliff over a lake, the back-to-the-camera pose as sand dunes roll out in front of you, the inspirational quote paired seamlessly with a photo. We are all curators of the imagination when it comes to travel but the fact is that travel is not always as idyllic as we paint it to be.
I am wiling to bet that you have found yourself sick abroad looking like the crypt keeper. I, myself, fell ill in Morocco after some questionable chicken and found myself…well, let’s just say frequenting the bathroom. I am willing to wager that you have spent way too much time repeating a photo until you have the exact pose in the exact location that you want. I imagine you have set up your tripod and took 20 photos of you “naturally” looking at the sunset just to realize you’ve spent more time fiddling with your camera than enjoying the moment. I would stake my reputation on the chance that you’ve sat at airports in hoodies and askew glasses with cheap snacks at your feet looking anything but glamorous; yet you’ll share a photo that makes it seem like you’re a fashionista with a knack for looking impossibly fresh after transatlantic flights.
Why do we do this? Why do we insist on skipping over the details of travel that are less than flattering but ultimately endearing? Yes, I understand the allure of posing in front of the Eiffel Tower and of spinning in your pretty dress in front of the Swiss Alps; but isn’t it your experiences that differentiate you and ultimately make you stand out? I’ve been thinking a lot about travel blogging, have spent way too much time building my instagram account just to come to this one conclusion:
We all look the same.
All of us in idyllic locations, with idyllic poses and idyllic quotes. Cartwheeling across open roads, spinning in front of monuments, looking profoundly into the distant horizon; we’re all guilty of it. But here’s what I’m thinking; what if we allowed some imperfections to shine through our images and writing? What if we dared to talk about the time we got sick in Africa? Share the story of the time we were lost abroad? Show images of our flaws and travel mistakes? Wouldn’t that differentiate us, make us more unique by sharing our unique stories? Wouldn’t it make travel seem more accessible to our readers rather than painting traveling as this unattainable ideal of perfection? I think so.
I’m no different from you, dear travel blogger, I’ve followed the classic formula that all travel bloggers do: easy-to-read posts + perfect images + inspirational quotes = a following. But if I go back to basics, back to why I started blogging in the first place it is because I wanted the adventure and thrill of travel, to embrace the unknown—flaws and all—and do what it takes to put myself in the way of unimaginable beauty. I wanted to inspire my readers to travel, to show them that it doesn’t take waiting for retirement to fly out on that dream trip or see the world, that travel is attainable and can be affordable.
So, here I am at the Las Vegas airport and I look like a mess. I just devoured a bag of Cheez-Its that I had to embarrassingly shake out of my shirt afterward. I am wearing a blue hoodie (compliments of my press trip) and glasses because my contacts have officially thrown in the towel after the sand dunes yesterday. I am exhausted and ready to go home but I have about 9 hours of travel ahead of me and 7 stories to write both for my blog and my editors over at Matador Network; but I’m happy and positively brimming with gratitude for all I’ve seen, for all I’ve yet to see and for my home—no matter how far away it is. This is travel writing to me and while I may still share idyllic snapshots, I will do my best to also share the good, the bad and the reality of travel blogging.
Respectfully yours,
Nikki

Nicole @ Treasure Tromp says
I love this so much. I feel like I have a lot of say but I think to think about it a bit more before I do.
Katie MacLeod says
YES I love this Nikki! I was actually talking about this to someone the other day. I have to say your photos from California looked incredible 🙂 Definitely a side of the state I didn’t know much about - and now I want to visit!
Thanks Katie! I have been to California before but never the backbone of the state and it really is amazing. I’ve had the good fortune to travel with a band of awesome journalists and photographers who have helped me really step up my photography game. Stories coming soon!
Looking forward to reading what you have to say! 🙂
Szymon Nitka says
“All of us in idyllic locations, with idyllic poses and idyllic quotes.”
“I’ve followed the classic formula that all travel bloggers do: […]”
All of us? Really? If you go this way in your travel blogging, does it mean, that everyone does it? 🙂
Of course this is not a sweeping statement for every travel blogger out there but it is something that I notice frequently in the travel blogging space (and of which I am guilty of myself) which is to paint this picture of perfection abroad.
Mo Explores says
I know exactly what you mean by this! And I’m definitely guilty of the idyllic travel-gram. I think that’s why once I’ve saved enough for my travels, I’d like to make sure I do travel vlogs alongside my posts. So that people can see that everything isn’t picture perfect all the time. I think this is why I love Flying The Nest’s YouTube channel so much. They share even the bad moments in their vlogs. A blogger friend of mine (who isn’t necessarily a travel blogger) posted about a trip she took and used a picture portraying this beautiful, secluded beach. However, there were actually tons of people at the beach that day, they were just photoshopped out. I don’t think I’d ever do that, but to each their own.
Students Travelers says
hahhaha love this! I could recognize Worldofwanderlust when you mentionned spinning in the swiss alps
It is true that we want perfect images for our social media but the only social media that allows you to show the ugliness sorry, the reality is snapchat
Eric Støen (Travel Babbo) says
Yep, had the same revelation last month - that I always make family travel look and sound really easy, so I did a blog post with all of my confessions. It’s good for people to know the reality!
That’s a great idea! I love the concept of sharing your travel confessions. I did a similar post as well and i always think it’s so refreshing to read those type of raw, honest posts!
Agreed, it is tricky on social media because of course no one is going to share a photo of themselves looking anything but idyllic in a beautiful spot. That’s why I think it is so important to be honest and transparent on one’s blog to give the full picture of travel!
I love the idea of using video to show help show the full picture of travel and it’s something I’m trying to do as well. I understand people’s desire to photoshop out and block any negative they experience to retain this idea of a picture perfect, wanderlust world but when it comes to the readers I think the practical, honest posts are more helpful.
Bailey says
This was a great read because as a beginner at blogging, my posts are lengthy, photos are amateur and the all too real to life details I give would never fit into the follower formula.
I have started analyzing these things and formulating plans to fit into the mold of the idyllic blogger. Although I still do have a long way to go, thanks for this encouraging and honest message assuring me that cleaning (staging) it up isn’t necessary after all.
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