For those who have been following The Pin the Map Project, you may be surprised to see this post title. I have never been shy about how much I abhor the 9 to 5 work grind. Over the past four years, I have been candid about my dislike for my career in advertising, about my decision to pursue my dream of travel writing and my choice to ultimately kiss the office goodbye and waltz out the door.
I have been transparent about my failings as a freelancer; about the mistakes I made when going freelance, about the decision to not quit advertising entirely but to instead work gigs here and there to, you know, pay the bills. I have been a public speaker and hosted a seminar on becoming a full time travel blogger. I have spoken to the trials and tribulations of monetizing a blog. I’ve spoken to the inconsistency of freelancing; of how some months find you living like a Rockefeller while others like Oliver Twist.
After all this, I now find myself back in an office in Manhattan’s Soho neighborhood. But-unlike previous jobs-I’m not miserable! Miracles of all miracles, I didn’t leave my apartment this morning and head to work like a death row inmate. I didn’t play violins in my head during my subway commute to work as I lamented all the reasons I had to go sit at a desk. No, instead I am—dare I say it—happy. I am back at an office and sublimely happy about it and here’s why.
The Big Bali Epiphany
To understand why I’m on cloud nine about being back at a desk let me tell you about my life-changing epiphany in Bali. To begin, for the past year I have been working as a freelancer, picking up writing gigs, advertising jobs, and all the while focusing on my blog.
Around summertime, I noticed that my brilliant plan of kicking back with a laptop and living out my days as a carefree travel blogger wasn’t cutting it.
First off, I live in New York City and the Carrie-Bradshaw-Sex-and-the-City-lifestyle is very far fetched. Despite my best efforts to pour everything into my website—money, time, effort—I couldn’t monetize my site enough to earn a living. I drove myself crazy with frustration as I balanced the contradicting realities of having a successful blog in terms of readers, hiring staff writers, attending trips and earning press; all without the bank account balance to prove it. Here’s the thing about blogging: the industry is saturated with bloggers. Every couple seconds a new blog is published, which means competition is fierce.
Now let’s take that truth and compound it with the fact that most people are striving to turn their blog into a career (because we all dream of ditching the office, no?). In order to reach that point, bloggers will work for FREE to rapidly gain exposure. It’s a smart tactic (hell knows, I’ve done it too) but it’s a double edge sword. Not only do you not earn money for your work but you ultimately do yourself (and fellow bloggers) a huge disservice by working for free since companies get accustomed to paying little to nothing for blog exposure. See what I’m getting at?
So, in the midst of all this I was trying to live solely off my travel writing, which was-well—unsuccessful. Sure, I could fly to Indonesia on a whim at the expense of the tourism board but couldn’t afford to pay my student loans.
I blamed my writing. I fought against my creativity as it stared back at me blankly. I pleaded with my writing to pay the bills. I berated myself, blaming lack of talent or business savvy on my flailing finances. Under such pressure, my writing grew worse, my love for blogging dwindled and I started to lose my love for travel writing as a whole.
This brings me to Bali and my BIG BALI EPIPHANY. I arrived in Bali with the sole goal of isolating myself from everything I know and getting back to basics with my writing. I had reached a metaphorical crossroads in my life where I knew I wanted to make a career of travel writing but wasn’t sure how. As both a blogger and journalist, I had straddled both worlds for the past couple years. I had tried to break into editorial without any luck and so stuck to freelance writing and editing. I tried to build my blog into a viable career and was struggling to pay bills. I had reached a point where I knew I had a decision to make about going back to work and getting back to writing for myself.
At this time, I read Elizabeth Gilbert’s book, BIG MAGIC, which is a great read about creativity. A lovely traveler from South Africa listened to me wax poetic one day about my writing and insisted I read her copy. Three days later, I sat stunned as I stared at the book I had just finished. The book was like a giant slap in the face. Why the hell was I putting so much pressure on my writing to pay the bills? Some of the best authors worked as bartenders or in offices to pay their bills while indulging in writing in every spare moment.
Even Elizabeth Gilbert kept her day job until after the success of Eat Pray Love so as not to destroy her creativity by pushing it to pay her rent.
I realized after this book how silly I had been to think my writing was all or nothing. To think that either I had to have an office job or be a full-time writer. To think that somehow by having a job it would make me less of a creative. I spent the next few days in Bali writing for myself. Oh, what a treat that was! No sponsored posts, no listicles, no obsessing over blog stats. Just letting my emotions splash on a page-for better or for worse. I left Bali promising to be patient, loving and kind to myself and my writing. Knowing it was time to be an adult, get back to work and realize that nothing-not work or bills—can take away my passion for writing.
I went back to New York and applied for jobs. I applied for advertising jobs and-just for good measure-applied for editorial jobs, which still remained a dream of mine.
Long story short: after a week of interviews, I landed a job as Travel Editor of The Culture Trip!! In other words, I landed my dream job.
Now here I am today-my 4th day on the job—sitting at my desk and taking a moment to recap my life. I am being paid (full salary and benefits!) to finally do exactly what I love. Every day I wake up, check travel stories, think about good story angles for the website, sit at my desk and write about travel. I do exactly what I have been doing for myself every day for years, except now it’s for an incredible website, a massive global audience and a paycheck twice a month.
When I was blogging it would break my heart when stories I felt passionate about went unnoticed; but today? Stories I write have the power to create dialogue and reach readers. That is all I’ve ever wanted from my writing-to impact change with the power of my words.
What I’ve realized now is that putting pressure on your creativity-whether it’s writing, film, painting or anything else—serves you no good. We are completely inundated with stories about why you should quit your job to travel or chase a dream; but here’s the thing those stories are missing: you don’t HAVE to quit to chase a passion. If anything your job allows you to afford your dream without the added pressure of demanding it pays the bills (because trust me here, nothing kills a passion quicker than blaming it for not earning enough).
So if you’re happy in your job—which is all that really matters, truly—then keep on doing what you’re doing! And as for those dreams? Well, no one can ever take them away from you.

What an aye opener. I cane to the same conclusion a few weeks ago myself. It is time I grow up. I’ve been obsessing about stats and how to get the next gig for a year now, not nearly as much as other bloggers, and I’ve already come to the conclusion that it will not pay the bills. At least not today and most probably not in the coming years. Your story is testament that I’m on the right track. Luckily I have my own company together with my hisband. Not my dream job, it’s his actually but it pays the bills for now. My free time is dedicated to my writing and finding a job I don’t hate. Thanks again for this post. Much love to ya. Keep doing what you do. It’s brilliant.
Dear Nikki,
First of all, thanks so much for this. I am in my initial stage of deciding on ‘what’s next’, after having a long discussion with a friend who decided to ditch it all for the pursuit of Buddhism.
I’m a London-based early-career art market professional in an industry-leading company, and should consequently be highly art career-orientated. But like you, I couldn’t shake the travel and editorial/content writing bug, so I started exploring the (travel) blogger avenue.
After coming across your blog and youtube channel, I admired you for taking the plunge and going all in; now I appreciate your guts even more for stipulating the trial and error aspects of your story.
I just wanted to say ‘Well done!’ and note that albeit your ‘return to the office’, you are still mid-plunge from my point of view.
Best,
Your namesake
I agree! If you love your full-time job, you don’t have to quit it to travel and blog about it. I am a full-time Senior Promotion Writer Producer for two local TV stations here in North Carolina. I love my job, it’s what I actually went to college to study and I also have my travel blog. For me, I feel grateful to have I guess, “the best of both worlds” doing what I love everyday. Congratulations on landing the job at Culture Trip 🙂
chewy travels says
Congratulations on the new job! Sounds like a perfect fit 🙂
It’s super encouraging to hear about your change in perspective and how that’s led to where you are now. I have enjoyed reading about your time in Bali and the change it has inspired, and look forward to this new phase of writing for you!
When I was in my 20s, I got a pretty good job in corporate communications. But I felt like I had slipped on golden handcuffs. I was still far from really making money and was mostly broke. So I joined the Peace Corps and spent two years in Africa. It completely changed everything. I had even less money but it was more than most people. I learned to appreciate my good fortune. I learned to take judicious risks. I gained tons of confidence. And I made a difference in the world. Not a huge difference, but more than I would have in corporate communications.
That said, it’s totally true that you can work a day job and pursue your passion on the side. Too many of us let the day job crowd out the passion.
Congrats on your new job! It sounds amazing. And totally nothing wrong with your decision. Bookmarking The Culture Trip now! 🙂
Courtney Minor says
Wise words. Putting pressure on your creative outlet, the thing that you love, to also sustain you financially can be exhausting. I used to do freelance writing/copywriting/social media, and I realized it totally wiped out my passion for writing & blogging. I spent all day trying to do it for a living & had no energy to do it for myself. Now I have my day job(s) and write/blog for enjoyment while I travel.
dreamofadventures says
Wow, this post could not have come at a better time for me to read. I have always been passionate about travel and once I began my blog and started to share my travels I began to hesitate if my 9 to 5 job was what I wanted to do. I had gone to five years of university for architecture and have been working on my license for the past year now. My love of architecture came from my passion of travel so I have to thank my passion for allowing me to fuel my love for what I do =o)
http://dreamofadventures.blogspot.com/
Sarah Yekinni says
Nikki, thanks so much for your candidness! You’ve highlighted the struggle many of us are up against as we settle into adulthood and have to face the realities of paying bills and saving for the future while still wanting to hold onto our dreams. After finishing law school I chose to work on a contract basis rather than taking the typical firm route and also took a part time job with an airline, which allows for free and flexible travel. As great as it is to have the flexibility to travel and blog, I often worry that my choice not to get a “real job” was a mistake. Your post is a reminder of the importance of finding balance and blocking out the negativity (even if it’s just in your head!). Congrats on your new endeavor. I can’t wait to read your newly inspired content!
I’m not a travel blogger (I was thinking about pursuing it after uni) but I so get you! I’d always thought that being a digital nomad or whatever would have to take its toll on people eventually. I think it’s great that you’ve done a positive post about returning home (as such) as heaps of posts are all “I’m home I’m so depressed”. And I get that but I think constantly singing the praises of digital nomadism and dismissing living in one place with a “normal” job doesn’t reflect reality and gives people an unrealistic view about a very saturated blogging market! On the plus side, I think when bloggers who are blogging more for themselves, not to get sponsored posts or money, readers can sense the authenticity in their writing. I know I can and I appreciate (and read) those blogs way more than blogs with top ten lists for every destination or those posts that are a blatantly obvious excuse to post a heaps of affiliate links.
Congratulations - and thank you for sharing your story! It’s inspiring and refreshing to hear you don’t need to quit to chase a passion.
Kate | http://www.petiteadventures.org/
Michel Struharova says
Nikki, I follow you long time because my life is in lots of moments very similar. I worked hard past year and from a random copywriter I’ve made it to the content manager. It’s my second year in Indonesia and my attitude has completely changed. When I arrived here in August 2015, I was stubbornly convinced that this is the life I want to live whatever happens. Now, my rhetoric is more mild. A week ago I was leaving my country heartbroken and I realized that this freedom it’s taking a toll on me. Although I’m independent on location I can’t afford to buy a ticket back to Europe whenever I want. And then popped up this article and I felt like “Wow, it’s exactly how I feel!” I don’t mind to go back to the office and work from 9 to 5 if that job would make me happy. Good luck! Michel from http://theonewhowanders.com/